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Tata Consultancy Services
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Digital Marketing Omni Experience Professional

Digital Marketing Omni Experience Professional

Tata Consultancy Services

2 - 4 years

|

10 - 14 Lacs

Posted:16 hours ago| Platform:

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Skills Required

marketing digital marketing analytics b2c b2b business process performance monitoring customer feedback ecommerce media publishing customer experience

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Responsibilities

Content Development & Execution
- Create and manage content for multiple channels including web, social media, email, and in-store.
- Adapt content for both B2B and B2C audiences, ensuring relevance and brand alignment.
- Collaborate with creative and marketing teams to deliver high-quality assets.
Omni-Channel Strategy Support
- Assist in implementing omni-channel content strategies to enhance customer experience.
- Ensure seamless integration of content across digital and physical platforms.
Performance Monitoring & Optimization
- Track content performance metrics (engagement, conversion, reach).
- Recommend improvements based on analytics and customer feedback.
Cross-Functional Collaboration
- Work closely with category managers, ecommerce teams, and marketing leads.
- Coordinate with technical teams for content publishing and updates.

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Tata Consultancy Services

Information Technology and Consulting

Thane

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