Digital Marketing Manager

About Vishram International Services (VIS)

Vishram International Services (VIS) is a global education and workforce mobility organization dedicated to empowering students and professionals to explore international opportunities. We facilitate high school placements in the U.S. and Europe, assist with higher education admissions, and connect skilled workers with reputable overseas employers.

Position Overview – Social Media Manager

strategic and results-oriented Social Media Manager

Key Responsibilities

• Lead Generation & Campaigns

• Plan, create, and execute paid & organic campaigns on Facebook, Instagram, LinkedIn, and Google.
• Achieve a 

  target Cost Per Lead (CPL) under ₹100

   for student and workforce mobility programs.
• Run A/B testing on creatives, copy, and landing pages to improve conversion rates.

• Content & Brand Growth

• Develop engaging content strategies tailored for students, parents, and working professionals.
• Manage multiple brand accounts (VIS, HostJ1Talent, etc.) with consistent voice and branding.
• Handle reputation management, including responding to comments/messages professionally.

• Analytics & Reporting

• Track performance metrics (CPL, CTR, CAC, ROI) using GA4, Zoho, and Meta Ads Manager.
• Prepare weekly reports with actionable insights to increase lead volume and quality.
• Build dashboards for management review and decision-making.

• Automation & Tech Savvy Execution

• Integrate social campaigns with 

  CRM (Zoho)

   for lead capture and nurturing.
• Set up automation flows (email, WhatsApp, SMS) for faster student/worker follow-up.
• Stay updated on platform algorithm changes, new tools, and lead-gen trends.

Required Skills & Experience

• 3–5 years of experience in 

  performance-based social media management

  .
• Proven track record of delivering 

  high-volume leads

   via paid campaigns.
• Strong knowledge of 

  Facebook Ads Manager, LinkedIn Ads, Google Ads, TikTok Ads

  .
• Hands-on experience with 

  Zoho CRM, automation tools, and analytics platforms

  .
• Ability to work 

  independently

  , without constant supervision.
• Excellent copywriting & communication skills (English & Hindi preferred).

14th Floor, Sun Gravitas, Off Shyamal Cross Roads,

Ahmedabad 380051.