Digital Marketing Manager

As a Performance and Digital Marketing expert, you will be responsible for developing and implementing a performance marketing strategy to drive business growth. Your role will involve creating micro campaigns and segmentation to effectively measure and optimize campaigns. It will be crucial to evaluate and communicate the impact of digital marketing activities across the business lifecycle. You will need to have a deep understanding of technology and leverage cutting-edge tools such as AI to enhance lead closures and optimize digital marketing efforts. Implementing micro-segmentation strategies to target specific B2B sectors and audiences will be key, along with transitioning offline campaigns to online platforms for increased reach and engagement. Taking ownership of revenue targets and exploring alternate sources of business generation will be part of your daily operations. Additionally, mentoring and grooming team members for leadership roles to foster a culture of continuous improvement will be essential. You should demonstrate high levels of goal orientation and an ambitious drive for success. Integrating digital marketing strategies into B2B account management for enhanced customer engagement will be a critical aspect of your role. Understanding the digital marketing scope in services selling and high relationship business models is necessary for success in this position. Managing teams effectively and developing the online leadership persona through creative writing and review skills will be part of your responsibilities. You should be able to articulate ideas effectively and work towards achieving consensus on marketing strategies. Your role will also involve bringing targeted and relevant traffic for conversion to drive monetization efforts. Collaborating on campaigns to enhance overall monetization will be crucial for success in this role. To qualify for this position, you should have proven experience in B2B digital marketing, preferably in the cybersecurity, risk, digital, and analytics domain. Strong analytical skills with a data-driven approach, experience in managing teams, familiarity with AI tools in digital marketing, and excellent communication and leadership skills are essential requirements for this role.,