Digital Marketing Manager

1 years

1 - 4 Lacs

Posted:3 days ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We are looking for a dynamic and result-driven Digital Marketing Manager who will also serve as a Trainer and Team Lead. The ideal candidate should be passionate about digital marketing, have strong leadership skills, and be capable of training students with real-world digital marketing practices while also managing a team to drive institute growth and student success.

Key Responsibilities:

Digital Marketing Strategy & Execution

  • Plan, execute, and manage end-to-end digital marketing campaigns for TIPS-G Alwar (SEO, SEM, SMM, Email, Content & Influencer Marketing).
  • Monitor performance and optimize campaigns across platforms like Google Ads, Facebook, Instagram, and YouTube.
  • Handle lead generation strategies to boost student admissions.
  • Maintain brand consistency across digital platforms.
  • Analyze data and provide performance reports with actionable insights.

Training & Mentorship

  • Train students in modules such as SEO, Social Media Marketing, Google Ads, Email Marketing, Content Marketing, Analytics, Canva, and more.
  • Deliver engaging, hands-on classroom sessions with real-time projects and tools.
  • Create lesson plans, assignments, and assessments based on industry needs.
  • Support students with career guidance, internships, and live project involvement.

Team Leadership

  • Lead, mentor, and supervise a small team of interns or junior marketers.
  • Monitor performance, assign roles, and ensure team meets marketing and training objectives.
  • Coordinate with the admissions, counseling, and academic departments for campaign alignment.

Required Skills & Qualifications:

  • Bachelor’s or Master’s degree in Marketing, Business, or related field.
  • 1+ years of proven work experience in Digital Marketing (agency or in-house).
  • Strong knowledge of tools like Google Analytics, Search Console, Meta Ads Manager, Canva, WordPress, etc.
  • Excellent communication, public speaking, and people management skills.
  • Ability to inspire students and lead a team effectively.
  • Certifications in Google Ads, Facebook Blueprint, or HubSpot (preferred).

Why Join Us?

  • Opportunity to impact lives by empowering rural youth with digital careers.
  • Leadership role with growth opportunities.
  • A positive, mission-driven work environment.
  • Access to latest marketing tools and resources.

How to Apply:

Send your CV and portfolio to hrtipsg@gmail.com.

Job Type: Full-time

Pay: ₹15,000.00 - ₹40,000.00 per month

Schedule:

  • Day shift

Work Location: In person

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