Digital Marketing Manager - SFMC

Role Overview:

Key Responsibilities:

• Drive cross-functional collaboration to align automation initiatives with Marcom ensuring measurable business impact.
• Identify and implement emerging technologies and AI-driven solutions to future-proof marketing automation and maintain a competitive edge in the B2B landscape.
• Own and execute the end-to-end email marketing strategy, including calendar planning, campaign design, and performance optimization.
• Develop compelling, business-focused email content tailored for B2B audiences to drive engagement and conversions.
• Oversee end-to-end management of the Cvent platform to ensure seamless planning, execution, and reporting of digital events. Continuously optimize platform usage to enhance attendee experience and support event objectives.
• Leverage SFMC to build, automate, and optimize multi-channel journeys (email, SMS, WhatsApp, etc.) for lead generation, nurturing, and customer engagement.
• Drive continuous improvement in open rates, CTR, and conversion metrics through A/B testing, segmentation, and personalization.
• Analyse campaign and journey data to generate actionable insights and present recommendations to business stakeholders.
• Develop and implement innovative marketing automation solutions, including smart tools, dynamic content, and AI-driven enhancements.
• Collaborate with Marcom & Business leads to align on automation initiatives with business goals and customer needs.
• Ensure data integrity, compliance, and best practices in all automation activities.
• Stay current with industry trends, platform updates, and emerging technologies to keep Schneider Electric India at the forefront of digital marketing.
• Mentor and upskill junior team members on SFMC and marketing automation best practices.

Required Skills & Experience:

• 6-7+ years of hands-on experience with SFMC (Salesforce Marketing Cloud), including Journey Builder, Email Studio, Automation Studio, and Analytics.
• Proven track record of designing, executing, and optimizing high-impact email and automation campaigns in a B2B context.
• Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies.
• Experience with A/B testing, dynamic content, and advanced segmentation.
• Demonstrated ability to innovate and bring new ideas to improve campaign performance and business outcomes.
• Proficiency in leveraging AI tools for automation, personalization, and reporting.
• Excellent communication and stakeholder management skills.
• Tealium CDP certification is a strong bonus.
• Understanding of B2B customer journeys and sales cycles is highly desirable.

Preferred Qualifications:

• Tealium CDP certification.
• Experience with other marketing automation or analytics platforms.
• Exposure to sales and marketing alignment in large, matrixed organizations.

Personal Attributes:

• Results-driven and proactive.
• Creative problem-solver with a growth mindset.
• Strong collaborator and influencer.
• Passionate about leveraging technology for business impact.