Digital Marketing Manager- SEO & SMO

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About the Role:

Digital Marketing Manager

Key Responsibilities:

SEO (Search Engine Optimization):

on-page and off-page SEO strategies

●       Perform keyword research, competitor analysis, technical audits, and regular site optimizations.

●       Optimize site structure, meta tags, internal linking, and page load speed.

●       Manage backlinking strategies and digital PR for authority building.

Google Search Console, Google Analytics, Ahrefs, SEMrush

●       Collaborate with content, design, and development teams for seamless SEO implementation.

SMO (Social Media Optimization):

●       Plan, create, and manage the company’s presence across major platforms (LinkedIn, Twitter, Instagram, Facebook, etc.).

●       Optimize social media pages for reach, engagement, and brand consistency.

●       Work with the content team to generate engaging, platform-specific content that aligns with SEO goals.

●       Track and analyze performance across platforms using tools like Buffer, Hootsuite, or native analytics.

●       Engage with followers, respond to queries, and grow the community organically.

Optional – PPC:

●       Assist in running and optimizing paid ad campaigns across Google, LinkedIn, or Facebook Ads (if applicable).

Requirements:

SEO and SMO

Google algorithms

●       Experience using digital tools like Google Analytics, Search Console, Ahrefs, SEMrush, Meta Business Suite, etc.

●       Familiarity with CMS platforms like WordPress, Webflow, or Shopify.

●       Creative mindset with the ability to drive both technical and content-based initiatives.

●       Ability to report clearly, track KPIs, and show progress.

Nice to Have:

●       Basic PPC campaign experience (Google Ads, LinkedIn Ads).

●       Knowledge of Canva or other basic design tools for social creatives.

●       Google or HubSpot certifications in SEO, Social Media, or Ads.