Digital Marketing Manager

Job Opening: Digital Marketing Manager

Location: Onsite – Gurgaon

Company: SafeTree Insurance

Experience: 3–5 Years

CTC: Up to ₹6,00,000 per annum

Joining: Immediate / Short Notice Preferred

About SafeTree Insurance

SafeTree Insurance is a fast-growing insurtech company specializing in health, fertility, IVF, and wellness insurance solutions. We work closely with hospitals, IVF clinics, and corporate partners across India to design innovative and affordable insurance products.

Role Overview

We are looking for a content-first Digital Marketing Manager who can own SafeTree’s social media presence end-to-end. This role requires strong expertise in video content, creative design, storytelling, and digital communication. The candidate will be responsible not just for creating content, but also for managing how the brand communicates across social media, WhatsApp, and email.

Key Responsibilities:

Content Creation & Strategy

• Conceptualize and create engaging video content, reels, creative image posts, and short-form content
• Write scripts and storyboards for marketing videos, reels, and campaigns
• Plan monthly and weekly content calendars aligned with business goals

Social Media Management

• Manage and grow SafeTree’s presence across Instagram, LinkedIn, YouTube, and other platforms
• Schedule, publish, and optimize posts for reach and engagement
• Monitor comments, messages, and community interactions

Brand Communication

• Draft and manage WhatsApp broadcast messages, campaign messages, and follow-ups
• Create professional email communication for campaigns, announcements, and outreach
• Ensure consistency in brand tone, messaging, and visual identity across all channels

Performance & Optimization

• Track performance metrics such as reach, engagement, and conversions
• Use insights to improve content quality and audience engagement
• Coordinate with internal teams for campaign launches and announcements

Required Skills and Qualifications

• 3–6 years of experience in Digital Marketing or Social Media Content Management
• Strong hands-on experience in video editing and creative design
• Proficiency in tools such as Canva, Adobe Premiere Pro, After Effects, Photoshop, or similar
• Excellent copywriting and storytelling skills
• Experience handling brand communication on WhatsApp and email
• Strong understanding of social media trends, reels, and short-form video formats
• Ability to work independently and take full ownership of content

Educational Qualification

• Bachelor’s degree in Marketing, Digital Media, Mass Communication, Design, or related field
• Certifications in Digital Marketing or Social Media Marketing are an added advantage

Why Join SafeTree Insurance

• Opportunity to work in a niche and high-growth insurance segment
• Ownership of marketing initiatives and campaigns
• Exposure to healthcare, IVF, and wellness industry
• Fast-growing organization with direct interaction with leadership