Digital Marketing Manager

Job Summary: We are looking for a highly creative and proactive YouTube Channel Manager who can also handle Social Media and Digital Promotions for our brand. The ideal candidate should be strong in content planning, posting, analytics, growth strategies, and digital marketing campaigns. This role is perfect for someone who understands YouTube algorithms, SEO, promotions, and social media trends. Key Responsibilities: YouTube Channel Management Manage end-to-end operations of the YouTube channel. Upload videos with proper SEO, tags, keywords, descriptions, thumbnails. Plan and execute content calendars and posting schedules. Monitor YouTube Analytics and optimize for more views, watch time & subscribers. Coordinate with video editors, designers, and production team. Implement YouTube growth strategies, A/B testing, CTR improvement & audience engagement. Social Media Management: Manage official profiles on Instagram, Facebook, TikTok/Reels, Threads, X (Twitter) etc. Create and publish engaging posts, reels, stories & campaigns. Assist in trending content creation for brand visibility. Respond to comments, messages & maintain audience engagement. Digital Media Promotion: Plan and execute paid promotions on YouTube, Instagram, Facebook & Google Ads. Optimize ad budgets for maximum reach and ROI. Promote new releases, services, events, and announcements. Collaborate with influencers, pages, and communities for promotions. Track performance metrics & prepare weekly/ monthly reports. Required Skills: Strong knowledge of YouTube algorithm, SEO, and monetization rules. Experience with YouTube Studio, Meta Business Suite, Google Ads. Ability to create content ideas, captions, hashtags & marketing plans. Basic design/editing skills (Canva, CapCut, Premiere/After Effects optional). Understanding of digital marketing & audience psychology. Strong communication and trend-analysis skills. Qualifications: Any bachelor’s degree (marketing, media, communication preferred). Minimum 1 year experience in YouTube / Social Media Management. Freshers with strong skills & passion can also apply.