Digital Marketing Manager

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Company:

About RizeX

RizeX is a fast-growing digital marketing and AI-led growth company based in Coimbatore.

We help brands and businesses scale with data-driven marketing strategies, creative campaigns, and cutting-edge technology.

Our goal is to deliver measurable results across SEO, paid advertising, social media, and automation while fostering an innovative, collaborative culture.

Role Overview

Digital Marketing Manager

You will design and execute multi-channel strategies, manage a talented in-house team, and ensure that every campaign achieves measurable growth and brand impact.

Key Responsibilities

Strategic Leadership

• Develop and own annual/quarterly digital marketing strategies aligned with RizeX business goals.
• Plan and allocate budgets across SEO, paid ads, social media, content marketing, and marketing automation.
• Track key performance indicators (KPIs) such as ROI, CAC, and lead quality.

Campaign Planning & Execution

• Oversee campaigns on Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and emerging platforms.
• Ensure seamless integration of SEO, content, and performance marketing for maximum reach.
• Guide the creation of landing pages, conversion funnels, and A/B testing strategies.

Team Management

• Lead and mentor SEO specialists, performance marketers, social media managers, content writers, and designers.
• Conduct weekly reviews, set individual KPIs, and provide training to upskill the team.
• Foster a collaborative, innovative, and high-performance work culture.

Analytics & Reporting

• Use Google Analytics 4 (GA4), Google Tag Manager (GTM), and Data Studio/Looker to monitor campaign success.
• Present actionable insights to senior leadership to improve future campaigns.
• Implement marketing automation and CRM integrations for streamlined lead management.

Brand & Market Growth

• Maintain a consistent brand voice across all digital channels.
• Identify new market trends, tools, and platforms to keep RizeX ahead of the curve.
• Build partnerships with influencers, media outlets, and relevant industry stakeholders.

Qualifications & Skills

• MBA/PGDM in Marketing, Digital Marketing, or related field.
• 5+ years of proven digital marketing experience, including 2+ years in a leadership role.
• Hands-on expertise in SEO, SEM, PPC, social media strategy, and marketing automation.
• Proficiency with tools like Google Ads, Meta Ads Manager, GA4, Google Tag Manager, SEMrush/Ahrefs, HubSpot/Zoho CRM.
• Strong analytical and problem-solving abilities with a focus on ROI and data-driven decisions.
• Excellent communication, presentation, and leadership skills.

Preferred Attributes

• Experience managing teams in an agency/startup environment.
• Familiarity with AI-driven marketing tools and growth-hacking techniques.
• Ability to work in a fast-paced, high-growth culture and manage multiple projects simultaneously.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to shape and lead a growing in-house marketing team.
• Exposure to advanced AI-driven marketing tools and strategies.
• A collaborative and creative workplace in the heart of Coimbatore.