Digital Marketing Manager

Job Description Created a robust website design and development strategy to cope with the challenges faced, including a roadmap of initiatives to drive growth in traffic and organic leads SEO management & optimization for projects, identify & devise search traffic generating opportunities to maximize the inflow of relevant organic traffic To monitor and analyse the lead flow to the sales team. Coordinating with the Sales team to keep the project microsite up to date Generate monthly reports on the marketing campaign’s performance Regular audits to ensure performance, identify issues, find root causes, and experiment with solutions to improve performance at scale. Planning the architecture of the website to ensure the best user experience Creating a listing of ongoing and upcoming projects on Google Maps Identifying duplicate listings and reporting to Google to either claim or remove them Enhancing the listings by adding more information in terms of project details, logo, exterior, and interior images & videos. Negotiations with digital platforms & aggregators, strategic or long-term booking to get rate and position benefits. To constantly ensure our projects are featured and they get a good presence on the platform Establish, implement, and measure the effectiveness of digital/mobile advertising initiatives to drive awareness and generate leads Uploading and managing the videos on the brand’s channels and optimising the videos to ensure they rank on top for relevant searches. Managing the extensive domain portfolio of the company, its projects, and associate brands Ensuring all domains are stable, secure, and support related web services Determining name servers and hosting providers, and making changes to domain names if needed. Continuously monitoring and bringing down the pages or listings created by Real Estate agents trying to misrepresent Prestige Group or its projects. All other related job assigned by your reporting manager. Show more Show less