Digital Marketing Manager - Performance Marketing

Key Responsibilities (Strategy, Team & Performance)

1. Performance Strategy & Budget Ownership:

• Design, own, and execute the end-to-end performance marketing strategy (PPC, Paid Social, Display, Retargeting) to drive

  CPA, LTV, and Lead Quality

  targets.
• Responsible for managing and optimizing the entire digital marketing budget for maximum

  Return on Investment (ROI).

2. Team Leadership & Supervision:

• Manage, mentor, and guide a small team of Digital Marketing Executives/Associates

• Conduct goal setting, performance reviews, and skill development for the team to ensure high standards of execution.

3. Creative & Content Management:

• Oversee the ideation and creation of all marketing content, ensuring brand consistency and performance optimization.

• MANDATORY:

  Proficiency in

  Graphic Designing/Video Editing

  is essential for final asset review and hands-on work when needed.
• Desirable: Experience in leveraging

  AI tools

  to enhance and scale creative asset production.

4. Analytics & Optimization:

• Utilize

  Google Analytics (GA4), CRM, and ad platform data

  to build dashboards, interpret complex funnels, and provide

  actionable insights

  to senior leadership.
• Lead A/B testing and conversion rate optimization (CRO) efforts across landing pages and ad creatives.

Candidate Profile

• Experience:

  5+ years in a core Digital Marketing role, with at least 1 year in a supervisory or team lead capacity.

• Expertise:

  Demonstrable experience in managing large-scale paid media budgets and achieving quantifiable results (CPA, ROAS).

• Technical Proficiency:

  Expert knowledge of

  Google Ads, Meta Ads Manager, GA4,

  and strong proficiency in a

  Graphic Design tool.

• Skills:

  Strong analytical aptitude, critical thinking, problem-solving, and leadership ability to motivate a team.

Compensation & Growth

• Salary:

  Highly competitive and

  Best in the Industry

• Growth:

  Climb to leadership positions as the company scales.

APPLY NOW and lead the digital growth engine for BIMA SAATHI!

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