Job
Description
Job Title: Digital Marketing Manager Experience: 3–5 Years Location: [City, Country or Remote] Department: Marketing Industry: [e.g., E-commerce, SaaS, EdTech, etc.] About the Role: We are seeking a highly motivated and results-driven Digital Marketing Manager to lead our international digital campaigns across Meta and Google platforms. The ideal candidate will have a proven track record of running performance-driven ad campaigns , optimizing for ROI , and managing multi-country targeting strategies. You will play a key role in scaling our digital presence and customer acquisition across global markets. Key Responsibilities: Plan, create, and optimize performance marketing campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping) for international markets. Develop and manage end-to-end overseas campaigns , including strategy, budgeting, execution, and reporting. Analyze campaign performance data and KPIs such as CTR, CPC, CPA, ROAS , and suggest continuous improvements. Collaborate with content, design, and product teams to ensure ad creatives and landing pages align with campaign goals. Conduct market research and competitor analysis to identify new opportunities and improve existing campaigns. Set up retargeting campaigns , conversion tracking, custom audiences, and A/B testing to improve funnel efficiency. Monitor and optimize campaigns daily to ensure high ROI and cost efficiency . Stay up to date with the latest digital marketing trends , platform algorithm changes , and international ad compliance . Required Skills and Qualifications: 3–5 years of hands-on experience in managing Meta Ads and Google Ads , with an emphasis on international campaigns . Demonstrated ability to manage 5-6 figure monthly budgets and generate positive ROI. Proficiency in Google Analytics, Google Tag Manager, Meta Business Suite , and relevant tracking tools. Strong understanding of digital funnel metrics , conversion optimization , and customer journey in international contexts. Experience with A/B testing platforms , and heatmaps (e.g., Hotjar, Crazy Egg) is a plus. Excellent communication, analytical, and project management skills. Bachelor’s degree in Marketing, Business, or a related field. Digital marketing certifications (Google Ads, Meta Blueprint) are a bonus. Preferred Qualifications: Experience in managing campaigns across multiple regions (e.g., US, UK, Middle East, SEA) . Knowledge of multilingual or multicultural campaign planning . Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce) or lead-gen funnels . Strong creative sensibility for ad copy and visuals that resonate with diverse audiences. Job Type: Full-time Pay: ₹45,000.00 - ₹55,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Rotational shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person
