Digital Marketing Manager

About the Role:

We are looking for a highly skilled and creative Digital Marketing Executive who possesses expertise in website design, graphic design, SEO, and the full spectrum of digital marketing. The ideal candidate is a self-starter, detail-oriented, and passionate about growing brands online through strategic campaigns and engaging content.

Key Responsibilities: Digital Marketing:

• Plan, develop, and execute digital marketing strategies across all platforms (Google, Meta, LinkedIn, etc.)
• Run and optimize paid ad campaigns (PPC, Social Media Ads, Display, Retargeting)
• Track and analyze KPIs (traffic, leads, conversions, ROI) using tools like Google Analytics, Search Console, etc.
• Email marketing: design campaigns, create newsletters, and manage mailing lists
• Social media marketing: content planning, posting, and engagement

Website Design & Management:

• Design, build, and maintain responsive websites using platforms like WordPress, Wix, or custom HTML/CSS
• Update and manage website content regularly
• Ensure website SEO, speed optimization, and mobile-friendliness
• Troubleshoot and resolve any website issues

Graphic Design:

• Design high-quality graphics for social media, ads, email campaigns, landing pages, brochures, and presentations
• Create branding materials (logos, banners, infographics, etc.)
• Use tools like Adobe Photoshop, Illustrator, Canva, Figma, etc.

SEO & Content Marketing:

• Perform keyword research and competitive analysis
• On-page and off-page SEO optimization
• Develop SEO-friendly content for blogs, landing pages, and social media
• Build backlinks and improve domain authority

Additional Responsibilities:

• Collaborate with internal teams and external vendors
• Stay up-to-date with industry trends and algorithm changes
• Conduct market research to identify new opportunities
• Manage CRM and lead generation tools (optional)

Key Requirements:

• Proven experience in digital marketing, web design, and graphic design
• Proficiency in tools: Google Ads, Meta Business Suite, Google Analytics, WordPress, Adobe Suite, Canva, etc.
• Good understanding of HTML/CSS is a plus
• Strong copywriting and content creation skills
• Excellent communication and organizational skills
• Ability to handle multiple projects and meet deadlines

Nice to Have:

• Video editing skills
• Experience with marketing automation tools (e.g., Mailchimp, HubSpot)
• Knowledge of UI/UX best practices

Job Type: Full-time

Pay: ₹17,249.58 - ₹65,269.26 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person