Digital Marketing Manager

Job Description

Job Overview As a Real Estate Digital Marketing Executive at Job Hub HR, you will be responsible for devising and implementing digital marketing strategies to enhance our client's real estate offerings. This full-time, mid-level position is based in Bengaluru, requiring 2 to 5 years of relevant work experience. Qualifications and Skills • Proven expertise in SEO optimization to enhance online visibility and drive organic traffic to the client's real estate listings. • Proficiency in Google Analytics for tracking and analyzing website performance, user behavior, and conversion rates to optimize marketing strategies. • Strong understanding and experience in social media advertising to effectively promote real estate properties across various platforms. • Demonstrable skills in content marketing to create engaging and informative content that captivates the target audience. • Experience using email marketing platforms to design, execute, and analyze targeted email campaigns to potential buyers and investors. • Knowledge of CRM software to manage customer relationships and streamline interactions with clients and prospects efficiently. • Ability to leverage video marketing techniques to create compelling multimedia content that showcases properties effectively. • PPC advertising skills are mandatory for this role, as it involves managing pay-per-click campaigns to maximize reach and conversions. (Mandatory skill) Roles and Responsibilities • Develop and implement comprehensive digital marketing campaigns tailored to the real estate sector, focusing on enhancing brand awareness and lead generation. • Conduct market research to identify trends, competitors, and target audiences, adjusting marketing strategies accordingly to stay ahead in the market. • Collaborate with the creative team to produce high-quality marketing materials that align with client objectives and resonate with the target market. • Analyze marketing data and metrics to track performance, generating reports and insights to guide future marketing endeavors. • Manage and optimize PPC campaigns to ensure cost-effective advertising that drives qualified leads and meets KPIs. • Engage with prospective and current clients on social media platforms, building strong relationships and driving engagement through meaningful interactions. • Coordinate with real estate agents and property managers to ensure accurate and enticing presentation of property listings on digital platforms. • Stay updated with digital marketing trends and innovations, integrating new techniques to improve marketing efficiency and effectiveness.