Digital Marketing Manager

Location

Department

Company

Experience

Employment Type

About the Role

Digital Marketing Manager – Marketplaces

Key Responsibilities

• Plan, execute and optimize

  ads on Amazon, Flipkart, Zepto, Blinkit, Instamart

  , etc.
• Manage end-to-end campaigns: keyword targeting, sponsored ads, display, banner placements, brand store integrations and A+ content promotion.
• Collaborate with clients, internal teams and platform reps to develop high performing marketplace media plans.
• Analyze performance metrics like

  ROAS, TACoS, CTR, CVR

  and optimize campaigns to meet KPIs.
• Own marketplace budgeting and daily performance tracking.
• Leverage platform specific tools (e.g., Amazon Advertising Console, Flipkart Ads Manager, Zepto Brand Studio) for campaign execution.
• Stay updated with trends and innovations in retail media and marketplace monetization.

Requirements

• 3–4 years of hands-on experience in

  e-commerce and quick commerce ad platforms

• Proven track record of managing and scaling paid campaigns on

  Amazon Sponsored Ads, Flipkart PLA/Display Ads, Zepto, Blinkit, etc.

• Strong analytical skills with proficiency in

  Excel, Google Sheets and ad dashboards.

• Ability to manage multiple brands/categories and communicate performance insights to clients.
• Experience in performance strategy, bidding logic and attribution tracking.
• Familiarity with FMCG, D2C, Fashion, Clothing/apparels or CPG brands is a plus.

Add ons

• Certifications in Amazon Advertising or Meta/Facebook Blueprint.
• Experience with D2C website traffic attribution alongside marketplace spend.
• Understanding of retail merchandising and in-platform SEO.