Digital Marketing Manager

Position: Digital Marketing Executive Location: (Noida Sector 63) Experience: 3+ Years Employment Type: Full-Time 🔹 About the RoleWe are looking for a results-driven Digital Marketing Executive to plan, execute, and optimize our online marketing efforts. The ideal candidate should have hands-on experience in SEO, social media management, paid ads, and content creation. 🔹 Key Responsibilities1. Social Media ManagementManage and grow company pages across Facebook, Instagram, LinkedIn, Twitter, etc. Create engaging posts, reels, stories, and marketing campaigns. Track performance using insights and analytics. 2. SEO & Website OptimizationPerform keyword research and competitor analysis. Optimize website content, blogs, landing pages, and meta tags. Work with developers/designers for website improvements. Improve ranking and increase organic traffic. 3. Google & Meta Ads (PPC)Plan, run, and optimize ads on Google Ads (Search, Display, YouTube). Run Facebook/Instagram lead generation & awareness campaigns. Monitor ROAS, CPC, CTR and ensure cost-effective performance. 4. Content CreationCoordinate with content writers/designers for blogs, creatives & social posts. Develop monthly content calendars. Write ad copies, email templates, and short content when needed. 5. Email Marketing & AutomationRun campaigns on Mailchimp / Zoho / HubSpot / SendinBlue. Build lists, segments, and automation workflows. Track open rate, click rate, and conversion rate. 6. Analytics & ReportingMonitor performance through Google Analytics, Search Console, and social media insights. Prepare weekly/monthly reports with insights and improvements. 🔹 Skills RequiredStrong knowledge of Google Ads, Meta Ads & SEO tools. Expertise in Canva, Google Analytics, Search Console. Basic understanding of WordPress or website CMS. Good communication and creative thinking. Ability to handle multiple projects and deadlines. 🔹 Preferred QualificationsBachelor’s degree in Marketing, Mass Communication, or related field. Certifications in Digital Marketing (Google, Meta, HubSpot) preferred. 🔹 Salary(Insert salary range – e.g., ₹10,000 to ₹25,000 per month based on experience)