Digital Marketing Manager

About Us:

Career Craft Consultants India Pvt. Ltd. is a leading education consulting firm having 15 years of experience. We are dedicated to empowering students in their academic pursuits with online and offline counselling for UK, USA, Canada, Australia, New Zealand & EU at 10 operating branches in India and worldwide. You can rest assure that your future is in good hands. We specialize in assisting students who aspire to study overseas, by providing them with university, admission and visa process information. This ensures that student's pathway to their dream university is seamless.

Responsibilities

• Develop and manage a data-driven digital marketing strategy that aligns with the company's overall student recruitment goals.
• Conduct market research to understand target student demographics, interests, and online behavior.
• Oversee all aspects of search engine optimization (SEO) for the company website and landing pages.
• Manage and execute pay-per-click (PPC) advertising campaigns across various platforms (e.g., Google Ads, social media advertising).
• Develop and implement engaging content marketing campaigns (e.g., blog posts, webinars, infographics) to attract and nurture leads.
• Manage and maintain a strong social media presence across relevant platforms (e.g., Facebook, Instagram, YouTube).
• Create and manage email marketing campaigns to nurture leads and promote study abroad programs.
• Track, analyze, and report on the performance of all digital marketing campaigns and make data-driven recommendations for improvement.
• Stay up-to-date on the latest digital marketing trends and technologies in the education sector.
• Collaborate with the admissions team to ensure a seamless transition for qualified leads.
• Manage and potentially train a team of graphic designers and content writer.
• Strong understanding of SEO, PPC advertising, content marketing, social media marketing, and email marketing.