Digital Marketing Manager

Job Title: Digital Marketing Spec
Location: Gurgaon, Haryana
Industry: Real Estate
Job Type: Full-time

Job Summary:

We are seeking a highly motivated and creative Digital Marketing Specialist to join our dynamic real estate brokerage firm in Gurgaon. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our properties and brand, enhance online presence, generate leads, and drive sales conversions.

Key Responsibilities:

• Lead Generation: Plan and execute performance-driven campaigns (Google Ads, Facebook Ads, Instagram, LinkedIn) to generate qualified real estate leads.
• Social Media Management: Manage and grow our presence across social platforms—Instagram, Facebook, YouTube, LinkedIn, etc.
• Content Marketing: Develop engaging content (blogs, property descriptions, email newsletters, videos) tailored to the real estate market.
• SEO & SEM: Optimize website content for search engines and run paid campaigns to improve visibility and traffic.
• Website Management: Update and maintain the company website and property listings using CMS tools (like WordPress).
• Analytics & Reporting: Track, analyze, and report on KPIs using tools like Google Analytics, Facebook Insights, and CRM dashboards.
• Email Marketing: Design and implement email campaigns for customer engagement and lead nurturing.
• Collaboration: Work with the sales team to align marketing efforts with sales goals and improve conversion rates.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in digital marketing, preferably in the real estate sector.
• Proficiency in Google Ads, Facebook Business Manager, Google Analytics, and SEO tools.
• Knowledge of graphic design tools (Canva, Photoshop) is a plus.
• Strong understanding of Gurgaon and NCR real estate market trends.
• Excellent communication and content creation skills.
• Ability to work independently and manage multiple projects.

Preferred Skills:

• Experience with CRM systems (e.g., Salesforce, HubSpot).
• Video editing for property walkthroughs and promotional content.
• Understanding of RERA compliance in advertising.

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person