Digital Marketing Manager – Insurance Broking

Location:

Experience:

Industry:

About Us

skilled and experienced Digital Marketing professional

Key Responsibilities

• Digital Strategy & Execution

  : Develop, implement, and manage digital marketing campaigns across SEO, SEM, content, social media, and paid advertising.

• Content Marketing

  : Plan and oversee creation of blogs, articles, website content, newsletters, and thought leadership material tailored to insurance customers.

• Email & Campaign Management

  : Build and execute targeted emailer campaigns (customer acquisition, retention, cross-sell/upsell) with clear segmentation and performance tracking.

• SEO & Website Optimization

  : Improve organic ranking and web traffic through keyword optimization, backlinks, and performance analysis.

• Social Media Marketing

  : Manage LinkedIn, Instagram, and other relevant platforms to build brand awareness, promote campaigns, and generate leads.

• Analytics & Reporting

  : Track KPIs (traffic, leads, conversions, CTR, ROI), analyze campaign performance, and optimize strategies for better results.

• Insurance-Specific Marketing

  : Understand customer segments (HNI, corporate, retail) and design campaigns highlighting insurance products and value propositions.

• Collaboration

  : Work closely with sales and product teams to align campaigns with business goals and ensure lead quality.

Skills & Qualifications

• 3–5 years of proven experience in

  digital marketing

  , ideally within

  insurance, fintech, or financial services

  .
• Strong expertise in

  SEO, Google Ads, Meta Ads, email marketing tools (HubSpot/Mailchimp/etc.), and campaign automation

  .
• Hands-on experience with

  analytics tools

  (Google Analytics, SEMrush, Ahrefs, etc.)
• Strong content writing/editing skills with the ability to adapt to financial/insurance audiences.
• Knowledge of lead generation funnels and marketing automation platforms.
• Creative thinker with strong analytical skills and attention to detail.
• Ability to manage budgets and optimize ROI on campaigns.

What We Offer

• Attractive Salary commensurate with experience
• Base salary plus commission/incentives based on performance.