Digital Marketing Manager

Chandigarh Group of Colleges, Landran, Punjab

8 years

0 Lacs

chandigarh chandigarh india

Posted:10 hours ago| Platform:

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Skills Required

marketing data strategies drive seo ads content design analyze analytics support service automation crm communication leadership

Work Mode

On-site

Job Type

Full Time

Job Description

Location:

Department:

About the Role

Digital Marketing Manager

Key Responsibilities

Develop and implement end-to-end digital marketing strategies aligned with institutional goals.
Manage all digital channels including SEO, SEM, Google Ads, social media, email, and content marketing.
Plan, create, and optimize online campaigns to increase brand visibility and lead generation.
Oversee the design and content creation for social media, website, and digital platforms.
Track and analyze campaign performance using analytics tools, providing insights and improvements.
Collaborate with the admissions and academic teams to support student recruitment.
Manage the digital marketing budget and ensure maximum ROI.
Stay updated with the latest digital trends and tools.

Requirements

Bachelor’s/Master’s degree in Marketing, Digital Marketing, Business, or a related field.
Proven work experience (8+ years) in digital marketing, preferably in education or service industry.
Strong expertise in SEO/SEM, Google Ads, Google Analytics, social media marketing, and email campaigns.
Hands-on experience with marketing automation and CRM tools.
Excellent communication, leadership, and analytical skills.
Creative thinker with problem-solving ability.

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