Digital Marketing Manager

Job Title: Digital Marketing Manager
Location: Chandigarh Group of Colleges (CGC) Landran, Mohali

About the Institution:
Chandigarh Group of Colleges (CGC) Landran is a premier educational institution known for its commitment to academic excellence, innovation, and holistic student development. We are looking for a dynamic and strategic Digital Marketing Manager to lead our digital marketing initiatives and strengthen our online presence.

Key Responsibilities:

• Develop, plan, and execute digital marketing campaigns across all platforms (Google, Meta, LinkedIn, YouTube, etc.).
• Manage and optimize paid ad campaigns to drive qualified leads and increase brand visibility.
• Oversee SEO/SEM strategy to enhance website ranking and organic traffic.
• Plan and manage content marketing strategies, including blogs, videos, and social media content.
• Analyze digital performance metrics (Google Analytics, Ads Manager, etc.) and present actionable insights.
• Collaborate with internal teams to ensure consistent brand messaging and campaign alignment.
• Manage the college’s website updates, landing pages, and digital assets.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Desired Skills and Competencies:

• Strong knowledge of SEO, SEM, Google Ads, Facebook Ads, and marketing analytics tools.
• Proficiency in digital marketing tools such as Google Analytics, Search Console, Meta Business Suite, and Canva or Adobe tools.
• Excellent understanding of content strategy, performance marketing, and lead generation.
• Creative thinker with strong analytical and communication skills.

Qualification and Experience:

• Bachelor’s or Master’s degree in a related field.
• Minimum 10+ years of experience in digital marketing, preferably in the education sector

Job Type: Full-time

Work Location: In person