Digital Marketing Manager

Budget- upto 40,000-45,000

Job Summary:

Digital Marketing Manager

Key Responsibilities:

• Plan and execute integrated digital marketing strategies that align with brand goals and market needs.
• Develop and manage 

  end-to-end brand and media solutions

  , including campaign ideation, media planning/buying, execution, and performance analysis.
• Lead and optimize SEO/SEM, Google Ads, Meta Ads, display, retargeting, and performance campaigns.
• Collaborate with content, design, and brand teams to create unified, cross-channel marketing assets.
• Partner closely with the 

  Canadian marketing and business teams

   to align on local strategies and ensure brand consistency across regions.
• Use tools such as Google Analytics, GA4, Data Studio, and others to track and report KPIs, ROAS, and funnel performance.
• Manage content marketing initiatives such as blogs, email campaigns, and social media calendars.
• Coordinate with media agencies, partners, and third-party vendors as needed.
• Stay current with trends in digital marketing, media innovation, and regional (Canada) consumer behavior.
• Provide strategic recommendations based on performance insights and market opportunities.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–7 years of experience in digital marketing with a strong background in 

  media strategy and brand marketing

  .
• Demonstrated experience managing full-funnel digital campaigns across multiple platforms.
• Familiarity with Canadian digital media landscape, consumer insights, and regional marketing practices.
• Hands-on knowledge of platforms such as Google Ads, Meta Ads Manager, HubSpot, GA4, and other marketing tools.
• Strong analytical and problem-solving skills.
• Excellent communication and project management skills.
• Must be able to work in 

  Canada time zone

   and maintain real-time collaboration with the 

  Canadian team

  .
• Location- New Delhi
• Job Type- Hybrid