DIGITAL MARKETING MANAGER

POSITION: DIGITAL MARKETING/ SOCIAL MEDIA MANAGER

EXP: 6- 8 YEARS

JOB LOCATION: MOHALI

INDUSTRY: REAL ESTATE

SALARY: 60K-75K ( NEGOTIABLE)

PREF: FEMALE CANDIDATE ONLY

M: 8801270000

PS: Candidates must have prior experience working in the real estate sector, preferably in a digital marketing role."

Job Title: Digital Marketing Manager – Real EstateKey Responsibilities:

• Develop and Execute Digital Marketing Strategies:
• Create and implement comprehensive digital marketing plans to generate leads, drive website traffic, and increase property visibility.
• Align strategies with real estate sales goals and market positioning.
• Lead Generation Campaigns:
• Design and manage lead generation campaigns through Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital platforms.
• Optimize campaigns to target homebuyers, investors, and commercial clients.
• Website & SEO Management:
• Oversee the company’s website, ensuring it is SEO-optimized, user-friendly, and updated with new listings and content.
• Implement SEO best practices to increase organic traffic and improve search engine rankings.
• Social Media Marketing:
• Manage social media accounts (Facebook, Instagram, LinkedIn, YouTube, etc.) to promote listings, events, and brand awareness.
• Develop engaging content strategies and track performance metrics.
• Email Marketing & CRM:
• Create and manage email campaigns for property promotions, client nurturing, and event invitations.
• Segment databases and use CRM tools to automate marketing workflows.
• Content Creation & Management:
• Work with content creators, graphic designers, and videographers to produce marketing materials such as videos, brochures, blog posts, and virtual tours.
• Highlight key property features, project updates, testimonials, and market insights.
• Analytics & Reporting:
• Track KPIs such as cost per lead, conversion rates, and ROI across all digital channels.
• Prepare regular performance reports and adjust strategies based on data insights.
• Collaboration with Sales Team:
• Coordinate with the sales team to align marketing efforts with sales goals and ensure smooth lead handover.
• Provide sales enablement materials and market intelligence.
• Brand Management:
• Maintain brand consistency across all digital platforms.
• Strengthen the company’s online reputation and manage online reviews.
• Competitor and Market Research:
• Monitor competitors' marketing activities and stay updated on real estate trends.
• Use insights to adapt and improve marketing strategies.

Job Type: Full-time

Pay: ₹60,000.00 - ₹75,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Provident Fund

Work Location: In person