Digital Marketing Manager

As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.

Key Responsibilities

1. Campaign Management:

• Manage end-to-end campaign execution, including setting up, tracking, optimizing,

and reporting on campaigns

• Plan and execute digital marketing campaigns across multiple channels, including

but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital

platforms

• Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting

• Continuously monitor and adjust campaigns to improve performance and ROI

2. Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation and

expenditure

• Forecast and track marketing spend, ensuring alignment with financial goals

3. Analytics & Reporting:

• Analyze campaign performance data to derive actionable insights

• Generate detailed reports on campaign performance, including metrics such as CTR,

CPC, CPA, ROI, and conversion rates

• Present findings and recommendations to senior management and stakeholders

4. Collaboration & Communication:

• Work closely with the creative team to develop engaging ad creatives

• Collaborate with the sales and product teams to ensure marketing efforts align with

overall business objectives

• Communicate campaign performance and insights to stakeholders effectively

5. Market Research & Trends:

• Stay updated with the latest trends in digital marketing and the competitive

landscape

• Conduct market research to identify new opportunities for growth

Qualifications: Bachelors degree in Marketing, Business Administration, or a related field. A

Masters degree is a plus.

Experience:

• 4-7 years of experience in performance marketing/digital advertising

• Proven track record of managing and optimizing high-budget digital marketing campaigns

Skills:

• Proficiency in using digital marketing platforms and tools such as Google Ads, Facebook Ads,

Bing, etc.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Ability to work collaboratively in a team environment.

Job Type: Full-time

Pay: ₹9,228.99 - ₹34,746.10 per month

Schedule:

• Day shift

Work Location: Remote

Expected Start Date: 01/07/2025