Digital Marketing Manager

Digital Marketing Manager

Key Responsibilities:

• Develop and execute integrated

  digital marketing strategies

  tailored for the EdTech sector.
• Manage

  Zoho CRM

  for lead generation, automation, and nurturing student journeys.
• Drive

  social media campaigns

  across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) to boost brand presence and engagement.
• Plan and implement

  Email & WhatsApp Marketing campaigns

  to reach and nurture students effectively.
• Optimize website and landing pages using

  SEO best practices

  to improve organic visibility.
• Leverage

  AI tools

  for campaign automation, content creation, personalization, and analytics.
• Design creatives and marketing assets (brochures, ads, social posts, videos) using tools like

  Canva, Photoshop

  etc.
• Monitor campaign performance, track KPIs, and provide data-driven insights to improve ROI.
• Collaborate with sales, academic, and product teams to align marketing strategies with business goals.
• Stay up to date with

  EdTech marketing trends

  and competitive strategies.

Key Skills & Competencies:

• Strong hands-on experience with

  Zoho CRM

  (automation, workflows, reporting).
• Proven track record in

  Social Media Marketing & Paid Campaigns

  .
• Expertise in

  Email Marketing & WhatsApp Marketing tools

  .
• Solid understanding of

  SEO, Google Analytics, and Search Console

  .
• Familiarity with

  AI-powered marketing tools

  (e.g., ChatGPT, Jasper, Copy.ai, analytics AI).
• Graphic designing ability with

  Canva/Photoshop/Illustrator

  .
• Strong analytical, communication, and leadership skills.
• Ability to manage multiple projects in a fast-paced environment.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.

• 3–4 years of digital marketing experience

  (experience in

  EdTech industry preferred

  ).
• Certifications in SEO, Digital Marketing, or Paid Ads will be an added advantage.