Digital Marketing Manager

Job Description

We are an emerging D2C preparing for an exciting launch in December 2025 . As we build our presence in the Indian market, we are looking for a Digital Marketing Manager who can develop and lead our digital efforts from the ground up. Role Overview: You will be responsible for designing and executing our full digital marketing strategy, managing everything from content creation to performance marketing, SEO, influencer partnerships, and email marketing. This is a key leadership role reporting directly to the founder. Key Responsibilities: Build and execute a comprehensive digital marketing roadmap Drive awareness, engagement, and lead generation across digital channels Manage Meta & Google ad campaigns with a strong performance focus Oversee content strategy and social media calendar (Instagram, YouTube, etc.) Work with the team to launch and optimize a D2C website Set up email marketing and lead nurturing flows Collaborate with influencers and digital partners Track KPIs and optimize based on data and insights Ideal Candidate Profile: 3– 8 years of hands-on digital marketing experience (D2C or FMCG preferred) Proven experience scaling a brand’s online presence Strong knowledge of SEO, paid ads, analytics, and digital tools (GA4, Meta, Klaviyo/Mailchimp) Excellent communication skills and a deep understanding of beauty industry trends Based in Chennai or willing to relocate Why Join Us? Be part of building a high-impact beauty brand from Day 1 Work in a fast-paced, creative, and entrepreneurial environment Full ownership and creative freedom in a purpose-led team Job Types: Full-time, Permanent Schedule: Day shift Monday to Friday Ability to commute/relocate: Alwarpet, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required) Work Location: In person