Digital Marketing Manager

Digital Marketing KRA – Automobile Industry (Bullet Points)

• Plan and execute digital campaigns for sales and services.
• Run Google Ads and Meta (Facebook/Instagram) ads to generate local leads.
• Create landing pages and update vehicle listings on the website.
• Perform SEO (on-page and off-page) to improve dealership visibility on search engines.
• Manage and grow social media presence – Facebook, Instagram, YouTube.
• Design creatives and short videos for offers, events, and promotions.
• Handle WhatsApp Business and email marketing campaigns.
• Promote showroom events, test drive campaigns, and customer delivery posts.
• Monitor campaign performance using Google Analytics and ad dashboards.
• Track and improve CPL (Cost Per Lead), CTR (Click Through Rate), and conversions.
• Manage online reviews on Google, Justdial, and auto portals.
• Respond promptly to messages, comments, and online inquiries.
• Coordinate with sales and CRM teams to follow up with leads.
• Work with creative/design agencies or internal team for content.
• Stay updated on latest digital trends and tools in the auto industry.

Job Type: Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Schedule:

• Day shift
• Rotational shift

Supplemental Pay:

• Commission pay
• Yearly bonus

Language:

• English (Preferred)

Work Location: In person