Digital Marketing Manager

Digital Marketing Manager responsibilities include:

· Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

· Maintaining our social media presence across all digital channels including SMS and email

· Measuring and reporting on the performance of all digital marketing campaigns

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team and vendors to launch campaigns on time and within budget.

Responsibilities

· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, SMS, social media and display advertising campaigns

· Design, build and maintain our social media presence

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

· Identify trends and insights, and optimize spend and performance based on the insights

· Brainstorm new and creative growth strategies

· Plan, execute, and measure experiments and conversion tests

· Collaborate with internal teams to create landing pages and optimize user experience

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

· Collaborate with agencies and other vendor partners

· Create and maintain online listings across different aggregator platforms

· Complete ORM across all platforms

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

· Proven working experience in digital marketing

· Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

· Experience in optimizing landing pages and user funnels

· Experience with A/B and multivariate experiments

· Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

· Experience in setting up and optimizing Google Adwords campaigns

· Strong analytical skills and data-driven thinking

· Up to date with the latest trends and best practices in online marketing and measurement

Interested candidates pls share their CV on hr@azurehospitality.com

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person