Digital Marketing Manager

Role & responsibilities

Strategy and Planning:

• Develop and implement digital marketing strategies:

  Creating comprehensive plans to achieve marketing goals, such as increasing brand awareness, driving website traffic, or generating leads.

• Identify and analyze market trends:

  Staying informed about the latest digital marketing trends and competitor activities to inform strategy development.

• Manage budgets and resources:

  Allocating funds effectively across different digital marketing channels and campaigns.

• Set KPIs and track performance:

  Defining key performance indicators to measure the success of campaigns and using data to optimize future efforts.

• Collaborate with other teams:

  Working with design, development, and content teams to ensure cohesive and effective campaigns.

Campaign Management:

• Oversee all digital marketing campaigns:

  Managing the execution of campaigns across various channels, including SEO/SEM, social media, email, and online advertising.

• Manage social media presence:

  Developing and maintaining a consistent brand presence across social media platforms.

• Create and manage content:

  Developing engaging content for websites, social media, email campaigns, and other digital platforms.

• Optimize user experience:

  Ensuring websites and landing pages are user-friendly and optimized for conversions.

• Conduct A/B testing and analyze results:

  Experimenting with different campaign elements to identify what works best and improve performance.

Reporting and Analysis:

• Monitor and analyze website traffic and engagement:

  Tracking key metrics like website visits, bounce rates, and time on page to understand user behavior.

• Analyze campaign performance:

  Evaluating the success of digital marketing campaigns by tracking KPIs and ROI.

• Generate reports and present findings:

  Creating clear and concise reports on campaign performance for stakeholders.

• Identify areas for improvement and optimization:

  Using data analysis to identify areas where campaigns can be improved and make data-driven decisions.

Preferred candidate profile