Digital Marketing Lead

About the Role:

We are looking for a Digital Marketing Lead to plan, execute, and oversee online marketing strategies that strengthen our brand presence and generate quality leads. The ideal candidate will be hands-on with social media campaigns, video editing, poster designing, and digital advertising, while also guiding the marketing team to deliver impactful campaigns for our travel and tourism services.

Key Responsibilities:

• Develop and implement digital marketing strategies to drive brand awareness and lead generation.
• Plan, run, and optimize social media campaigns (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Create and oversee posters, brochures, ads, and creatives for online and offline promotions.
• Edit and produce engaging videos, reels, and promotional content for social media and website.
• Manage SEO, SEM, Google Ads, and social media ad campaigns.
• Analyze campaign performance, track KPIs, and provide reports with improvement strategies.
• Collaborate with sales, operations, and design teams to align campaigns with business goals.
• Stay updated with the latest digital trends, tools, and best practices in travel and tourism marketing.
• Guide and mentor the marketing team to ensure high-quality output.

Requirements:

• Bachelor’s/Master’s degree in Marketing, Digital Media, or related field.
• 3–5 years of proven experience in digital marketing (preferably in travel/tourism industry).
• Strong knowledge of social media ads, SEO, SEM, and lead generation campaigns.
• Hands-on experience with video editing tools (Adobe Premiere Pro, After Effects, etc.).
• Proficiency in graphic design tools (Photoshop, Illustrator, Canva, etc.).
• Excellent analytical, communication, and leadership skills.
• Ability to manage multiple projects and deliver under tight deadlines.

What We Offer:

• Lead digital marketing for a growing travel brand.
• Creative freedom to design and execute impactful campaigns.
• Competitive salary with performance incentives.
• A collaborative and innovative work environment.

Job Type: Full-time

Work Location: In person