Digital Marketing Lead (B2B)

This role is for one of the Weekday's clients

Requirements

Key Responsibilities:

Strategy & Performance Optimization

• Design and execute a comprehensive, data-driven B2B marketing strategy aligned with company goals.
• Lead demand generation and nurture initiatives to attract, engage, and convert high-quality prospects.
• Monitor campaign performance using KPIs and analytics to ensure measurable ROI.
• Conduct continuous A/B testing, optimization, and iteration to boost campaign impact and conversion rates.
  

Digital & Content Marketing

• Strengthen brand positioning through strategic brand marketing initiatives across digital platforms.
• Own the content strategy—developing compelling content that drives engagement and lead generation.
• Boost website traffic and discoverability using robust SEO and SEM practices.
• Develop and execute social media strategies across LinkedIn and other key platforms to grow presence and engagement.
• Identify and target potential leads via LinkedIn, industry portals, email campaigns, and relevant events.
• Implement lead nurturing via email and CRM marketing, using automation tools to streamline engagement.
  

Leadership & Collaboration

• Build, lead, and mentor a high-performing digital marketing team focused on experimentation and results.
• Collaborate cross-functionally with sales, design, and leadership teams to create integrated campaigns that meet growth goals.
• Present insight-driven strategies and campaign performance updates to key stakeholders and leadership.
  

Ideal Candidate Profile:

• 7+ years of experience in B2B digital marketing, with at least 5 years in leadership roles within the services industry.
• Demonstrated expertise in digital lead generation, marketing strategy, and campaign execution.
• Strong grasp of SEO, SEM, content marketing, and analytics tools.
• Hands-on experience with marketing automation platforms, CRM systems, and performance measurement tools.
• Strategic mindset with the ability to blend creative storytelling with analytical rigor.
• Excellent communication, leadership, and stakeholder management skills.
  

Key Skills:

• B2B Digital Marketing
• Lead Generation
• Inbound Marketing
• Social Media Marketing
• SEO & SEM
• CRM & Email Automation
• Marketing Strategy
• Team Leadership & Collaboration