Digital Marketing Intern

ABOUT PAULSONS:

Paulsons is a 40-year-old homegrown ethnicwear brand, trusted by generations for our commitment to quality, fit, and timeless design. We specialize in premium everyday and occasion-wear suits, both ready-to-wear and unstitched, crafted for the modern Indian woman. While our roots are in retail, our journey online has been just as intentional, personal, and ambitious. At Paulsons, we don’t follow trends. We create a space where tradition meets modernity, with integrity at the core.

ABOUT THE INTERNSHIP:

This internship offers a hands-on opportunity to work closely with the Digital Marketing, e-Commerce & Strategy teams at Paulsons. You will get exposure to hands-on experience in performance marketing, website management (Shopify), and WhatsApp/email campaigns while learning how a premium ethnicwear brand operates in a fast-moving digital space. It’s a role designed for someone who’s eager to learn, proactive, and excited to see their ideas come to life in real campaigns.

KEY RESPONSIBILITIES:

• Assist in launching and tracking Meta and Google ad campaigns under team guidance
• Coordinate with design and content teams for creatives, banners, emailers, and ad assets
• Draft basic ad copies, email/WhatsApp text, and product descriptions as per briefs
• Maintain daily and weekly reports for ads, emailers, and website traffic
• Help with campaign research, offers, keywords, audience trends, and competitors
• Upload and manage products, images, and tags on Shopify
• Ensure collections, menus, banners, and site navigation are updated for campaigns
• Run regular checks for broken links, errors, and out-of-stock products
• Assist in setting up discount codes, timers, and popups using Shopify apps
• Support WhatsApp/email campaign planning and help track performance
• Monitor ad comments and escalate relevant feedback or issues
• Organize creative libraries, performance dashboards, and benchmarking documents

SKILLS & SOFTWARES REQUIRED:

Must Have:

• Excel/Google Sheets (for reporting, performance tracking, and basic calculations)
• Content writing (for ad copies, email/WhatsApp messages, and product descriptions)
• Strong command over written English
• Basic mathematical understanding (to interpret campaign metrics, percentages, ROI, etc.)
• Ability to conduct and summarize research (competitor, trends, keywords)
• Attention to detail and comfort with data and structured documentation
• Ability to follow briefs and manage tasks with deadlines

Good to Have:

• Meta Ads Manager, Google Ads, Google Analytics
• Shopify (product uploads, navigation edits, offers, and apps)
• Email & WhatsApp marketing tools (e.g., BIK, LimeChat, Interakt)
• Basic knowledge of SEO (keywords, meta tags, formatting)
• Familiarity with how eCommerce campaigns and funnels work

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