Digital Marketing Intern (GBP)

Position: GBP/Hyperlocal SEO InternQualification: Graduate/Post-GraduateLocation: GurgaonStipend: 10-12k

Profile Overview :

As a Hyperlocal SEO Intern, you will support the strategy and communication efforts related to Google Business Profile (GBP) optimization. You'll work closely with internal teams and clients to enhance local search visibility, maintain accurate business listings, and drive engagement through effective content and performance analysis.

Key Responsibilities:

• Optimize and manage Google Business listings for clients to enhance local search visibility.
• Research and implement best practices for GBP optimization, including keyword strategy, location-based marketing, and customer engagement.
• Monitor and analyze GBP performance, providing insights and recommendations for improvement.
• Assist in creating engaging and informative posts, responding to reviews, and maintaining accurate business information.
• Collaborate with internal teams to align GBP strategies with broader digital marketing initiatives.
• Track competitor activity and industry trends to identify new opportunities.
• Support reporting and documentation to ensure transparency and effectiveness of GBP strategies.

Required Skills & Qualifications:

• Bachelor's or Master's Degree in Marketing, Business Administration, or a related field.
• Strong verbal and written communication skills, with the ability to engage diverse audiences.
• Understanding of Google Business Profile and Hyperlocal SEO strategies.
• Analytical mindset with the ability to track trends and suggest data-driven improvements.
• Proficiency in tools like MS Office Suite (Word, Excel, PowerPoint) and basic digital marketing platforms.
• A proactive, team-oriented approach with a willingness to learn and take initiative.

Preferred Qualifications:

• Familiarity with digital analytics tools such as Google Analytics, Search Console, or GBP Insights.
• Strong organizational skills and ability to manage multiple projects effectively.