Job
Description
A Digital Marketing Intern in our prestigious BM concept school should supports the school’s marketing and communications efforts, particularly in promoting the school's brand, academic programs, events, and community involvement through digital channels. Here's a detailed list of job duties and responsibilities tailored for such a role: 1. Social Media Management Assist in planning, creating, and scheduling content for platforms like Instagram, Facebook, LinkedIn, and Twitter. Monitor engagement (likes, comments, shares), respond to inquiries, and track performance. Support campaigns that highlight student achievements, school events, and IB learner profile traits. 2. Content Creation Design graphics, write captions, and help with video editing for digital platforms. Collaborate with teachers or students to gather stories or testimonials for promotional use. Support in creating blog posts, newsletters, and website content relevant to the IB curriculum. 3. Website & SEO Support Assist in updating website content (e.g., admissions info, news, events). Conduct basic SEO tasks such as keyword research, meta tags, and content optimization. 4. Email Marketing Help draft and design email newsletters. Segment email lists and monitor campaign performance metrics. 5. Event Promotion Support digital promotion of open houses, exhibitions (e.g., PYP/MYP personal projects), and school fairs. Create event pages and manage online RSVPs or feedback forms. 6. Market Research & Analytics Research trends in international education and digital marketing in the education sector. Compile competitor analysis reports or benchmark schools' online presence. Track key metrics and generate reports for ongoing campaigns. 7. Brand Management Ensure all digital content aligns with the school's brand guidelines and IB values. 8. Collaboration Work closely with the admissions, academic, and IT departments for campaign alignment. Job Type: Full-time Pay: ₹8,086.00 - ₹18,571.38 per month Schedule: Day shift Work Location: In person
