Digital Marketing & Growth Specialist

Growth Specialists & Digital Marketing Analytics

Company Name:

Address:

323, Silverstone Arcade, Nr. D-Mart, Singanpor Causeway Road, Surat 395004

Contact No.

Mail ID:

Job Summary

We are seeking a highly skilled and data-driven App Growth & Digital Marketing Manager to lead the SEO, ASO, and digital performance marketing efforts for the Dreamchild App. This role is responsible for increasing app visibility, installs, and engagement through strategic organic and paid marketing initiatives. The ideal candidate will have a strong background in SEO, ASO, campaign management, and analytics, with the ability to guide internal teams using actionable insights. You will collaborate across departments to drive user acquisition, retention, and brand growth in the parenting, Garbhsanskar, and wellness space.

App Growth & Digital Marketing Manager

Department:

Location:

Employment Type:

Experience Required:

Educational Criteria:

Industry Experience:

Key Responsibilities:

SEO Management

Plan & execute on-page & off-page SEO; keyword optimisation, and traffic analysis

ASO Strategy

Optimize app titles, descriptions, visuals; A/B test on Google Play & App Store

Paid Campaigns

Manage Meta (Facebook/Instagram), Google UAC, YouTube, and other paid ad platforms

Analytics & Reports

Track KPIs: installs, CTR, CPI, CAC, LTV, ROAS using tools like Firebase, GA, AppsFlyer.

Team Collaboration

Coordinate with content, graphics, and tech teams to align growth strategies

Strategy & Planning

Drive monthly growth plans, retention initiatives, and market targeting strategies