Digital Marketing & Growth Specialist

• Strengthen the company s online visibility by improving website performance, SEO, and content discoverability.
• Develop landing pages and conversion flows that turn visitors into qualified leads and demo requests.
• Audit and refresh website SEO, including meta tags, schema, internal linking, and site performance.
• Use analytics tools to track visitor behavior, engagement, and conversion metrics, and continually refine based on insights.

2. Content Creation & Distribution

• Plan and publish high-quality, SEO-driven content (blogs, case studies, thought pieces) that attracts enterprise QA, DevOps, and engineering leaders in regulated industries.
• Manage LinkedIn and website publishing cadence, ensuring steady engagement and brand consistency.
• Collaborate with the sales team to align content and campaigns with key buyer pain points and product messaging. Update and expand existing marketing and sales assets.
• Use AI-assisted tools to accelerate content production and SEO optimization.

3. Paid Search & Digital Campaigns

• Launch targeted digital campaigns (e.g., paid search, social, or email) to generate qualified leads and expand top-of-funnel awareness targeting QA/DevOps leaders in regulated industries.
• Maximize marketing budgets to drive MQL volume and website traffic, identifying the most cost efficient channels and tools.
• Continuously measure performance across channels, optimizing campaigns to improve cost efficiency and lead quality. Track performance, optimize ad copy, and report cost per MQL.

4. Analytics & Growth Reporting

• Track and report marketing performance metrics such as traffic growth, engagement, and lead conversions.
• Share learnings regularly with leadership to refine messaging, targeting, and content strategy.
• Recommend new opportunities for growth based on data, experimentation, and emerging digital trends.

You ll Excel at This Job If

• You thrive in independent work, enjoy figuring things out without waiting for perfect direction, and love seeing growth metrics move because of your own experiments.
• You can turn technical topics (testing, security, infrastructure) into engaging, SEO-friendly content.
• You re comfortable working independently and asynchronously within a global remote team.
• You re equal parts strategic and hands-on, capable of both building campaigns and writing blog copy yourself.

Required Skills

• We re looking for someone who s scaled SEO and content-led growth for a technical B2B SaaS - ideally a developer tools, testing, or infrastructure company - and who enjoys hands-on execution.
• Hands-on experience with SEO tools (such as Ahrefs, SEMrush, SurferSEO, Frase, or similar).
• Comfortable managing and creating content using WordPress or similar CMS platforms.
• Proven ability to write clear, engaging, technical blog and web content.
• Familiarity with paid search (Google Ads, LinkedIn Campaign Manager).
• Strong self-management; can plan and execute independently with minimal oversight.

• Experience marketing to QA, DevOps, or enterprise IT audiences. Comfortable in the technical space.
• Understanding of HubSpot CRM and how to integrate MQLs into pipeline workflows.
• Familiarity with AI content tools or data-driven SEO automation workflows.