Digital Marketing Expert

Job Title: Digital Marketing Specialist – D2C Clothing/Activewear Brand (2–4 Yrs Exp) Location: Gurugram On-site About Us: We’re a fast-growing women’s activewear brand in India, creating premium, breathable, and odourless apparel designed for Indian body types and hot weather conditions. Our goal is to elevate everyday comfort for women who gym, work, and move. What We're Looking For: We’re hiring a results-driven digital marketer with 2–4 years of proven experience in the clothing or fashion industry , ideally in a D2C setup. You should know how to run high-ROI campaigns, track performance, and scale revenue using Meta, Google, and influencer channels. Key Responsibilities: Plan, execute, and optimise paid ad campaigns (Meta, Google) with clear sales targets Work closely with the founder on the growth marketing strategy Track and optimise CAC, ROAS, LTV, and retention metrics Build influencer-led conversion funnels with measurable impact Drive performance across website, social, and content campaigns Use customer insights and A/B testing to improve results continuously Collaborate with design/content teams for campaign creatives and landing pages Requirements: 2–4 years of digital marketing experience in the fashion/clothing industry Proven track record of driving growth in D2C brands Should have experience working with brands from the ground up Deep expertise in Meta Ads, Google Ads, and performance tracking Comfortable working with Shopify or similar e-commerce platforms Obsessed with performance data, creative angles, and consumer psychology Bonus: Email/WhatsApp marketing (Klaviyo, Mailchimp), influencer collabs Why Join Us: Work directly with the founder and core team Join a brand that’s redefining activewear for Indian women Autonomy to lead your growth strategy Rapid career growth in a lean, fast-moving team How to Apply: Apply with: Your updated resume A quick portfolio or screenshots of past campaign performance (ROAS, CAC, etc.) The interview process will be offline in our Gurgaon office. Show more Show less