Digital Marketing Expert

Job Title: Digital Marketing Expert

Mode: 100% Remote

Working Days: Monday to Saturday (Sunday off)

Shift: 6:00 AM to 3:00 PM EST (8 Hours working + 1-hour break) / 3:30 PM to 12:30 AM IST

Compensation: ₹60,000 per month/700 USD Per Month

Notice Period: Immediate Joiner

Experience: 4-6 years

Job Summary

Digital Marketing Specialist

end-to-end expertise in digital marketing

multiple campaigns across platforms simultaneously

leadership mindset from day one

Key Responsibilities

Campaign Management

• Manage and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn Ads.
• Conduct A/B testing and ensure continuous performance improvement based on KPIs.
• Run and manage multiple ads for multiple platforms simultaneously.
  

Social Media Strategy

• Develop and execute organic and paid strategies across LinkedIn, Facebook, Instagram, and Twitter.
• Drive brand visibility and engagement through legal content, blogs, and case studies.
  

Search Engine Optimization (SEO)

• Collaborate with the SEO team to improve organic rankings and SERP visibility.
• Identify and target high-intent keywords relevant to legal services.
  

Analytics & Reporting

• Track and analyze performance using Google Analytics, Search Console, Meta Business Suite, and similar tools.
• Prepare weekly/monthly dashboards and ROI-focused reports.
  

Public Relations & Content

• Coordinate with PR agencies for media coverage, press releases, and feature placements.
• Align digital campaigns with PR calendars and firm achievements.
• Strategize and implement organic lead generation techniques, including gated content, email workflows, lead magnets, and SEO-optimized blogs.
  

Innovation & Leadership

• Stay updated on digital marketing trends, platform updates, and competitor activity.
• Recommend strategic shifts based on insights and industry dynamics.
• Take proactive leadership initiatives without fail from day one.
  

Requirements

• 4+ years of proven experience in managing paid campaigns (Google, Meta, LinkedIn).
• Strong understanding of SEO, digital analytics, and content marketing.
• In-depth knowledge of all aspects of digital marketing.
• Hands-on experience with Google Ads, Email Marketing, and LinkedIn Sales Navigator (including paid ads).
• Excellent communication, analytical, and problem-solving skills.
• Ability to work independently and lead digital initiatives.