Digital Marketing Expert

Digital Marketing Expert

Location: Noida, India

Experience Required: 3+ years

Job Overview:

Digital Marketing Expert

You will be responsible for driving traffic, generating leads, and maximizing the ROI of our digital ad campaigns. The candidate should be proactive, data-driven, and have strong communication skills in English, both written and verbal. Key Responsibilities:

• Campaign Management: Set up, manage, and optimize Search Ads, Display Ads, and Shopping Ads for clients in the US and Canada.
• Performance Analysis: Analyze key metrics (CTR, CPC, ROI, Conversion Rate) and optimize campaigns to achieve the best possible results.
• Strategy Development: Develop and implement strategies that meet client goals, while staying within budget.
• Client Reporting: Provide regular updates and detailed performance reports to clients.
• A/B Testing: Conduct A/B testing for ad copy, landing pages, and bidding strategies to improve campaign performance.
• Keyword Research: Conduct thorough keyword research and analysis to ensure optimal ad targeting.
• Competitive Analysis: Stay up-to-date on industry trends, competitor strategies, and best practices to maintain a competitive edge.
• Budget Management: Oversee and manage client budgets to ensure efficient spending and optimal campaign performance.

Qualifications:

• Experience: Minimum 3 years of experience managing PPC campaigns, particularly for US and Canadian clients.
• PPC Platforms: Hands-on experience with Google Ads, Microsoft Advertising (Bing Ads), Facebook Ads, and Google Shopping.
• Skills: Strong analytical skills and experience with Google Analytics, Excel, and other PPC reporting tools.
• Communication: Fluent in English, with excellent written and verbal communication skills. Ability to explain complex concepts to clients in simple terms.
• Certifications: Google Ads certification or other relevant PPC certifications are a plus.
• Attention to Detail: High attention to detail and ability to work with minimal supervision.
• Problem-Solving: Proactive problem-solver with a results-oriented mindset.

Additional Benefits:

• Opportunity to work with international clients in a fast-paced, growing company.
• Professional development and training opportunities.

How to Apply:

If you are passionate about digital advertising, have a strong track record of success, and are ready to take on new challenges, please send your resume and portfolio of recent PPC campaigns to HR@digicorns.com.

• Information Technology & Services

Full-time