Digital Marketing Expert (AI-Driven Strategies)

3 years

0 Lacs

india

Posted:1 day ago| Platform: Linkedin logo

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Skills Required

marketing ai strategies software mobile data automation personalization ads optimization analytics analyze reports design seo content hubspot communication testing tracking presentation python analysis zapier hootsuite

Work Mode

On-site

Job Type

Contractual

Job Description

About the Company


IM24x7 Delta Solutions


About the Role

Digital Marketing Expert


Responsibilities


  • Develop and execute digital marketing strategies leveraging AI-based tools for automation, personalization, and analytics.
  • Manage campaigns across Google Ads, Meta, LinkedIn, and YouTube with real-time optimization using AI insights.
  • Implement AI chatbots, email automation, and predictive analytics to enhance lead generation and customer engagement.
  • Analyze marketing data, generate reports, and present ROI-driven insights.
  • Collaborate with the design and tech teams to ensure campaign alignment with product and brand goals.
  • Optimize SEO/SEM and content strategies through AI keyword tools and trend analysis.
  • Stay updated with the latest AI trends in digital marketing and integrate new tools (ChatGPT, Jasper, SurferSEO, HubSpot AI, etc.).


Qualifications

  • Bachelor’s degree in Marketing, Communication, or related field.
  • 3+ years of experience in digital marketing; experience with AI tools is a strong plus.
  • Proficiency in Google Ads, Analytics, SEO, SEM, Meta Business Suite, and LinkedIn Ads.
  • Hands-on experience with AI-based content, analytics, and automation platforms.
  • Strong understanding of campaign A/B testing, funnel tracking, and audience segmentation.
  • Excellent communication, analytical, and presentation skills.


Preferred Skills


  • Knowledge of Python for data analysis or marketing automation.
  • Experience with programmatic advertising or AI-driven customer journeys.
  • Familiarity with tools like Zapier, ChatGPT, Jasper AI, HubSpot AI, Hootsuite, SEMrush, and Canva AI.

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