Digital Marketing Executive

Responsibilities

• User Acquisition: Accountable for driving user acquisition for browser products across platforms like Desktop & Mobile through strategic thought leadership and seamless execution via programmatic and other channels. Manage traffic acquisition campaigns by collaborating with various agencies, ad partners and other vendor partners.
• Relationship Management: Working closely with various ad channels ensuring a healthy business with the partner while maintaining the brand name of VIU & Vuclip.
• Organizational: Working closely with the regional business teams to ensure consistency in set up, strategy and execution of Vuclip in new markets.
• Optimization and Workflow: Tracking acquisitions, monitoring engagement data and optimizing campaigns by making necessary changes to the promotions plan to achieve requisite KPIs.
• Product launch and support: Ensuring launch and execution in new markets across various ad channels and aligning with internal stakeholders for updates and feedback.
• Data Management: Maintaining and utilizing data assets for periodic presentations from various tools like Appsflyer, Tune, Amplitude etc.
• Revenue Targets: To ensure all the revenue targets are achieved while maintaining the profitability of the organisation
• Performance: Ensuring performance target of each campaign is met in terms of KPI and financials along with ensuring set up time, issues and other campaign metrics are maintained.

Qualifications

• Bachelor's degree in Marketing or related field
• Experience – 1- 2 years
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills