Digital Marketing Executive

About the Company-

TalentGum is a leading e-learning platform launched in 2021 that aspires to transform the scope of extra-curricular education globally by encouraging the all-round development of children. The platform offers a multitude of expert-curated live, online courses such as dance, music, public speaking, art, and chess that are taught by subject-matter experts. These courses are specially designed to maximize the learning of children in the age group of 4 to 14. TalentGum is trusted by 1 lakh+ happy registered users across 70+ countries.

Role Overview :

• We are seeking a smart, data-driven, and adaptable Performance Marketing Executive with
• 6 months to 1 year of experience, specifically in running Meta (Facebook & Instagram) ads.
• This role is ideal for someone looking to rapidly grow their skills in digital marketing while
• contributing directly to user acquisition and revenue growth.

Key Responsibilities:

• Execute and optimize Meta (Facebook and Instagram) ad campaigns to drive
• conversions, leads, and traffic.
• Collaborate closely with content and design teams to conceptualize creatives that
• perform well across different audience segments.
• Monitor, analyze, and report on campaign performance using Meta Ads Manager,
• Google Analytics, and internal dashboards.
• Conduct A/B tests for creatives, copy, audience targeting, and landing pages.
• Stay updated with platform changes, algorithm updates, and industry best practices.
• Assist in audience segmentation, retargeting strategy, and funnel optimization.
• Identify trends and insights, and apply data-driven decision-making to improve ROI.

Requirements :

• 1–2 years of hands-on experience with Meta Ads (Facebook & Instagram).
• Solid understanding of performance marketing metrics (CTR, CPC, ROAS, CPA,
• etc.).
• Comfortable with numbers, analytics tools, and making data-led decisions.
• Self-motivated, eager to learn, and adaptable to changing campaign needs or growth
• targets.
• Strong communication and collaboration skills.
• Good to Have
• Exposure to lead generation in the ed-tech or B2C D2C space.
• Basic knowledge of creative testing and consumer psychology.

What We Offer :

• A fast-paced, high-growth environment with mentorship from experienced marketers.
• Opportunity to work on campaigns reaching global audiences.
• Culture that promotes creativity, ownership, and continuous learning.
• Flexible working hours and a high degree of autonomy.