Digital Marketing Executive

About Smartbridge Educational Services Pvt Ltd:

Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: Hyderabad (Work from Office)
Experience: 3+ Years
Employment Type: Full-Time

Job Overview:

SmartBridge is looking for a creative and results-driven Digital Marketing Executive to join our team in Hyderabad. The ideal candidate will have 3+ years of experience in digital marketing, strong expertise in social media post designing, content creation and excellent communication skills. You will be responsible for executing marketing campaigns, managing social media channels, developing innovative digital strategies and enhancing brand visibility.

Key Responsibilities:

• Plan, Develop, Execute, and Optimize digital marketing campaigns across various Social Media channels, including SEO, SEM, Email Campaigns, Content Marketing etc.
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  Design visually appealing and engaging social media posts.
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  Manage and grow social media accounts (LinkedIn, Instagram, Twitter, Facebook & YouTube) by creating content, scheduling posts, and engaging with the audience.
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  Work on SEO and SEM strategies to improve website ranking and drive organic traffic.
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  Monitor and analyze campaign performance using Google Analytics, Meta Business Suite & other tools.
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  Create & manage email marketing campaigns for lead generation & customer engagement.
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  Collaborate with Marketing Lead and Designers to create compelling content & collaterals.
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  Stay updated with the latest digital marketing trends, social media algorithms, and best practices to enhance digital marketing efforts.
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  Coordinate with different teams to ensure brand consistency across all digital platforms.
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  Plan and execute paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) for lead generation and brand awareness.

Requirements

Required Skills & Qualifications:

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  3+ years of experience in digital marketing, social media management, design & content creation.
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  Strong knowledge of SEO, SEM, Google Ads, Facebook Ads, and Social Media Marketing.
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  Excellent written and verbal communication skills (English).
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  Hands-on experience with email marketing tools like Mailchimp, HubSpot, SendGrid or similar platforms.
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  Ability to analyze data and generate insights using Google Analytics, Meta Business Suite, and others
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  Knowledge of content marketing and the ability to create engaging, audience/platform-focused content.
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  A creative mindset with an eye for detail and possess the ability to enhance our brand visibility.
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  Knowledge on creating marketing budget for paid initiatives & achieve desired outcomes from them.
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  Self-motivated and willing to work from the office in Hyderabad.

Preferred Skills (Good to Have):

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  Basic video editing skills (for reels, shorts, etc.).
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  Experience in B2B and B2C marketing (Preferably in Ed-Tech).
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  Familiarity with marketing automation tools.