Digital Marketing Executive

2 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

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About the Role

Digital Marketing Executive & Lead Generation Specialist

The ideal candidate must have hands-on experience with Meta Ads, LinkedIn Ads, Google Ads, social media management, and lead generation tools. Strong knowledge of sales funnels, retargeting, audience segmentation, and ROAS optimization is a must.


Key Responsibilities

Paid Advertising & Performance Marketing

  • Plan, create, manage, and optimize paid campaigns on

    Meta

    ,

    LinkedIn

    , and

    Google Ads

    .
  • Maintain consistent

    ROAS

    and continuously optimize ad performance.
  • Create campaign strategies for audience targeting, retargeting, and funnel optimization.


Lead Generation

  • Achieve daily, weekly, and monthly

    lead generation targets

    .
  • Generate leads through

    organic channels

    : LinkedIn Sales Navigator, Google Maps, social media outreach, and community groups.
  • Execute funnel-based strategies to acquire qualified leads.


Social Media Management

  • Manage and oversee all major platforms:

    Facebook, Instagram, LinkedIn, Twitter, YouTube

    , etc.
  • Plan, schedule, and monitor content using

    social media management tools

    .
  • Track engagement, reach, and conversions to improve performance.


Reporting & Optimization

  • Prepare weekly and monthly reports for campaigns, leads, and ROI.
  • Monitor analytics, identify opportunities, and recommend improvements.


Required Skills & Qualifications

  • 2+ years of hands-on experience in

    digital marketing & lead generation

    .
  • Strong expertise in

    Meta Ads, Google Ads, LinkedIn Ads

    .
  • Knowledge of

    sales funnels, retargeting, audience segmentation

    , and performance tracking.
  • Familiarity with industry tools like:
  • Meta Business Suite
  • Google Analytics
  • Google Tag Manager
  • LinkedIn Sales Navigator
  • Social Media Management Tools
  • Excellent communication, analytical thinking, and result-driven mindset.


Perks & Benefits

  • Performance-based bonuses

    for achieving and exceeding ROAS & lead targets.
  • Fast career growth in a rapidly expanding digital marketing team.
  • Opportunity to work with diverse industries and advanced marketing tools.

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