Digital Marketing Executive

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About the Role

Digital Marketing Executive & Lead Generation Specialist

The ideal candidate must have hands-on experience with Meta Ads, LinkedIn Ads, Google Ads, social media management, and lead generation tools. Strong knowledge of sales funnels, retargeting, audience segmentation, and ROAS optimization is a must.

Key Responsibilities

Paid Advertising & Performance Marketing

• Plan, create, manage, and optimize paid campaigns on

  Meta

  ,

  LinkedIn

  , and

  Google Ads

  .
• Maintain consistent

  ROAS

  and continuously optimize ad performance.
• Create campaign strategies for audience targeting, retargeting, and funnel optimization.

Lead Generation

• Achieve daily, weekly, and monthly

  lead generation targets

  .
• Generate leads through

  organic channels

  : LinkedIn Sales Navigator, Google Maps, social media outreach, and community groups.
• Execute funnel-based strategies to acquire qualified leads.

Social Media Management

• Manage and oversee all major platforms:

  Facebook, Instagram, LinkedIn, Twitter, YouTube

  , etc.
• Plan, schedule, and monitor content using

  social media management tools

  .
• Track engagement, reach, and conversions to improve performance.

Reporting & Optimization

• Prepare weekly and monthly reports for campaigns, leads, and ROI.
• Monitor analytics, identify opportunities, and recommend improvements.

Required Skills & Qualifications

• 2+ years of hands-on experience in

  digital marketing & lead generation

  .
• Strong expertise in

  Meta Ads, Google Ads, LinkedIn Ads

  .
• Knowledge of

  sales funnels, retargeting, audience segmentation

  , and performance tracking.
• Familiarity with industry tools like:
• Meta Business Suite
• Google Analytics
• Google Tag Manager
• LinkedIn Sales Navigator
• Social Media Management Tools
• Excellent communication, analytical thinking, and result-driven mindset.

Perks & Benefits

• Performance-based bonuses

  for achieving and exceeding ROAS & lead targets.
• Fast career growth in a rapidly expanding digital marketing team.
• Opportunity to work with diverse industries and advanced marketing tools.