Digital Marketing Executive

Key Responsibilities:

• Develop and execute digital marketing strategies: Plan and implement integrated digital marketing campaigns across various channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, content marketing, and display advertising.
• Manage social media presence: Create and curate engaging content for social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), monitor brand mentions and respond to customer inquiries, and analyze social media performance.
• Conduct market research and competitor analysis: Stay up-to-date on the latest digital marketing trends, technologies, and best practices. Analyze competitor activities and identify opportunities for improvement.
• Track and analyze campaign performance: Monitor key metrics (e.g., website traffic, conversion rates, ROI) and analyze campaign performance to identify areas for improvement. Prepare regular reports on campaign progress and results.
• Manage online advertising campaigns: Plan and execute paid advertising campaigns on platforms like Google Ads, social media platforms, and other relevant channels.
• Website management: Assist in website optimization and content management.
• Content creation and management: Contribute to the creation and publication of high-quality content (blog posts, articles, website copy, social media updates, etc.).
• Build and maintain relationships with key stakeholders: Collaborate with internal teams (sales, product, customer service) to ensure alignment of digital marketing efforts with overall business objectives.

Required Skills:

• Proven experience in developing and executing successful digital marketing campaigns.
• Strong understanding of SEO, SEM, SMM, email marketing, and content marketing principles.
• Experience with Google Analytics, Google Ads, and other digital marketing tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong attention to detail and organizational skills.
• Experience with CRM software (preferred).

Desired Skills:

• Experience with content management systems (CMS) like WordPress.
• Experience with graphic design tools (e.g., Adobe Photoshop, Illustrator).
• Experience with video editing software.

Perks

• Informal dress code
• 5 days a week
• Health Insurance
• Paid leaves for every month
• Flexible timings

If interested kindly fill out the form: https://docs.google.com/forms/d/e/1FAIpQLSeC7m7fZ89hApiytgpt1Z-j2cCh4FHB4KRQJ3tST7SrCYLRjg/viewform

Read more about us on thepurplebrick.com

Feel free to reach out for any query

Job Type: Full-time

Pay: From ₹21,100.00 per month

Benefits:

• Health insurance
• Paid sick time
• Work from home

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do you have agency experience?
• What is your monthly CTC expectations?
• What is your notice period? (if not working mention 0)
• What was your Monthly CTC? (if working currently mention the present monthly CTC?

Education:

• Bachelor's (Required)

Experience:

• total work: 1 year (Required)

Work Location: In person