Digital Marketing Executive

Job Description

Job Title: Digital Marketing Executive Location: [Noida 62] Job Type: [Full-time] Reports To: Digital Marketing Manager / Marketing Head Job Summary: We are seeking a creative, analytical, and results-driven Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing online marketing campaigns that promote the company’s products and services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. Key Responsibilities: Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising. Candidate will have to Generates the leads. Design, build, and maintain our social media presence across platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Conduct market research and analyze trends to identify new marketing opportunities. Manage the company website and optimize content for SEO and conversion. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Stay up-to-date with the latest trends and technologies in digital marketing. Requirements: Bachelor's degree in Marketing, Communications, or a related field. Proven experience as a Digital Marketing Executive or similar role. Strong understanding of current online marketing concepts, strategy, and best practices. Hands-on experience with SEO, Google Ads, Facebook Ads Manager, Google Analytics, and CRM tools. Excellent communication and interpersonal skills. Creative thinking and problem-solving skills. Ability to manage multiple campaigns and projects simultaneously. Preferred Qualifications: Certification in Digital Marketing (e.g., Google Digital Garage, HubSpot, Meta Blueprint). Experience with marketing automation tools (e.g., Mailchimp, HubSpot). Knowledge of HTML/CSS is a plus.