Digital Marketing Executive

The Degital Marketing Executive will lead the planning, execution, and optimization of marketing campaigns across digital channels. The ideal candidate will have a strong analytical mindset, hands-on experience with major platforms, and a proven track record in driving high-quality user acquisition and engagement at scale.

Key Responsibilities

• Develop and execute digital and performance marketing strategies to achieve business growth and customer acquisition targets.
• Plan, launch, and optimize campaigns on LinkedIn, Google, Facebook, Instagram, and other relevant platforms.
• Plan, launch, and optimize campaigns on Amazon, Flipkart, meesho, and other relevant e-commerce marketplace.
• Drive inquiry generation from customers through targeted campaigns and landing page optimization.
• Manage and optimize PPC and SEM campaigns for maximum ROI and high conversion rates.
• Analyze campaign performance data, generate actionable insights, and report on key metrics (CPA, CTR, conversion rates, etc.).
• Scale campaigns efficiently while maintaining quality acquisition and engagement.
• Implement automation and programmatic buying strategies where applicable.
• Collaborate with creative, content, and product teams to develop compelling ad creatives and messaging.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Manage marketing budgets, ensuring efficient allocation and spend optimization.
• Conduct A/B testing and continuous campaign optimization for better performance.
• Ensure all campaigns align with companies’ brand guidelines and business objectives

Key Skills & Competencies

• Sponsored Paid Marketing (Google Ads, Facebook, Instagram, e-commerce etc.)
• Marketing Campaigns & Strategy Development
• User Growth & Customer Acquisition
• Media Buying & Optimization
• PPC, SEM, and Programmatic Advertising
• Data Analysis & Reporting (Google Analytics, Excel, etc.)
• Landing Page & Conversion Rate Optimization
• Marketing Automation Tools (if applicable)
• Strong Communication & Collaboration Skills
• High Performance Orientation & Results-Driven Mindset

Job Types: Full-time, Permanent, Fresher

Pay: Up to ₹300,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Ability to commute/relocate:

• Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 2 years (Required)
• Performance marketing: 2 years (Required)
• Social media marketing: 2 years (Preferred)
• E-Commerce: 1 year (Required)

Work Location: In person