Digital Marketing Executive - Logistics Sector Skills Council

The Logistics Sector Skills Council (LSC)

About LSC:

The Logistics Sector Skill Council (LSC) is a Section 8 company under the Ministry of Skill Development and Entrepreneurship. We aim to enhance skills, foster industry partnerships, and develop engaging educational content to transform the logistics ecosystem.

Responsibilities:

• Develop and execute a digital marketing strategy that aligns with the LSC's overall marketing goals and objectives.
• Manage the LSC's social media presence across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) by creating engaging content, scheduling posts, and monitoring and responding to comments and messages.
• Create and manage marketing campaigns to promote LSC programs, events, and resources.
• Design and maintain engaging content for the LSC website, ensuring it is up-to-date and informative.
• Utilize search engine optimization (SEO) best practices to improve the LSC website's ranking in search engine results pages (SERPs).
• Generating Marketing reports on a daily/weekly/monthly basis.
• Must be able to run ads on Facebook, Instagram, and Google.
• Analyse website traffic and social media engagement metrics to measure the effectiveness of marketing campaigns and make adjustments as needed.
• Stay up to date on the latest digital marketing trends and technologies.
• Customer Relationship Management
• Capability to do basic graphic designing
• Have to visualize and ideate with the animation team for course creation and for creating posters/brochures/other marketing creatives.
• Assist with other marketing initiatives as needed.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field (preferred).
• 0-2 years of experience in digital marketing.
• Proven experience in social media marketing, Ads optimisation, and content creation.
• Strong understanding of SEO principles.
• Excellent analytical and problem-solving skills.
• Project Management skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Experience with the logistics industry (a plus).

Why Join LSC?

• Work with a dynamic and innovative team in the logistics sector.
• Be part of impactful projects, driving skill development across the nation.
• Collaborate in a growth-oriented and creative environment.