Key responsibilities Campaign management: Plan, execute, and monitor digital marketing campaigns across channels like social media, email, and paid advertising (SEO/SEM). Content creation: Develop engaging content for company blogs, social media, email newsletters, and ad campaigns. Search engine optimization (SEO): Optimize website content and structure to improve search engine rankings and drive organic traffic. Data analysis and reporting: Track campaign performance using tools like Google Analytics, analyze data to identify trends, and report on key performance indicators (KPIs) to measure success and inform future strategies. Social media management: Manage social media accounts, create posts, and engage with the online audience. Website management: Work on website content, user experience, and online listings to increase traffic and conversions. Cross-functional collaboration: Coordinate with sales, design, and other teams to ensure a consistent brand message and integrated campaigns. Market research: Research market trends, identify the target audience, and find new growth opportunities. Common skills and qualifications Proficiency in digital marketing tools (e.g., Google Analytics, social media platforms, email marketing software). Strong understanding of SEO, SEM, and content marketing principles. Excellent writing and communication skills. Analytical and data-driven mindset. Ability to work collaboratively in a team environment.

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Digital Marketing Executive