Digital Marketing Executive - JG

• Develop, implement, and manage integrated marketing campaigns across various digital channels to enhance brand awareness and increase online traffic.
• Analyze and report on campaign performance using key metrics and actionable insights to continuously improve ROI and KPIs.
• Plan and execute digital marketing activities including SEO/SEM, marketing database initiatives, email campaigns, social media, and display advertising.
• Design, build, and maintain a consistent and engaging social media presence across platforms.
• Measure and report performance of all digital marketing campaigns and assess results against goals (ROI and KPI).
• Identify trends and insights, and optimize spend and performance based on those insights.
• Brainstorm and test new creative growth strategies to increase traffic and conversion rates.
• Plan, execute, and measure experiments and conversion tests (A/B and multivariate) to improve user funnels.
• Collaborate with design, product, and content teams to create high-converting landing pages and improve user experience.
• Use strong analytical skills to evaluate end-to-end customer experience across multiple channels and touch points.
• Instrument conversion points and optimize user funnels to improve CAC and LTV.
• Evaluate emerging technologies and recommend adoption where appropriate to enhance marketing effectiveness.
• Demonstrate strong organizational and multi-tasking skills while managing multiple campaigns and stakeholders.
• Lead SEO/SEM strategy and execution, including keyword research, on-page optimization, and paid search management.
  

Requirements

• Graduate with a diploma/degree in digital marketing or a related field.
• Proven working experience of 2–4 years in digital marketing with measurable results.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and convert.
• Experience optimizing landing pages and user funnels for conversion rate improvements.
• Hands-on experience with A/B and multivariate testing methodologies.
• Solid knowledge of website analytics tools (e.g., Google Analytics, GA4) and reporting platforms.
• Experience setting up and optimizing Google Ads (AdWords) and other paid media channels.